As a Lecturer in Digital & Performance Marketing, I teach practice-first modules that help students and professionals plan, execute, and optimize modern campaigns. My syllabus spans social marketing on Facebook and Zalo—how algorithms shape reach, the latest features and ad formats, distribution mechanics, paid-media planning, and performance analysis with Facebook Ads and Zalo Ads—always anchored by localized case studies. I also cover TikTok and YouTube, explaining how each platform ranks content, the creative best practices and emerging trends, how to plan media across the funnel, and how to read KPIs and dashboards for TikTok Ads and YouTube Ads.

Beyond social, I teach PPC strategy with a clear framework for Owned, Paid, and Earned marketing: how to blend influencers/KOL-KOC, ads, and native placements; how to track with UTMs and conversion events; and how to optimize using real campaign data. Rounding out the stack is SEO—from how Google’s algorithm works to keyword research, on-page and technical optimization, and using tools like Google Analytics, Search Console, and Google Ads reports to measure impact and present results.

My teaching style is hands-on: live demos and audits, dashboards in class, and real business case studies. Learners leave with practical toolkits—brief templates, media plans, keyword sheets—and post-class projects with feedback so they can apply the methods immediately at work.