Namas Academy
At Namas Academy (04/2021–04/2022), I led full-funnel growth across training and commerce: barista training, cooking classes, and specialty modules while also driving ingredient sales for both beverage and kitchen use. I partnered closely with our café businesses—Lofita Coffee, De'Molen Coffee and Sứ Cà phê—and the healthy F&B brand Behapy to turn classroom demand into product purchases and store traffic.
I rebuilt the web presence from the ground up and owned the end-to-end SEO roadmap: information architecture, on-page and technical SEO, content clusters, analytics/tracking, and continuous performance tuning. In parallel, I scaled our organic reach on TikTok and YouTube with a steady cadence of livestreams and editorial videos, complemented by targeted Facebook and Google Ads for acquisition and retargeting.
I helped spark market buzz with new product trends, notably “trà mãng cầu” (soursop tea) and several chocobomb concepts—turning content moments into real demand for classes, ingredients, and café menu innovations.
I managed multi-channel campaigns across Facebook, Instagram, YouTube, TikTok, Pinterest, Google Maps—and a network of ~30 Facebook groups (one per course/service). The flagship community, Nghiện Trà, grew to ~90K members. I also nurtured 7 Zalo communities (≈1,000 members each) dedicated to sharing recipes and tips. I aligned tightly with Sales on offers and bundles (courses + ingredients), optimized funnels from ad click to enrollment or purchase, and oversaw community engagement and reputation (including reviews).
